Sprout Social was pitching their platform to Rocket Companies.
The research took me deep into Detroit. Bankruptcy, disenfranchisement, decades of being written off and showing up anyway. It felt like Rocket didn't just happen to be headquartered there. They grew from the same soil.
Dan Campbell's speech on grit was the clearest recent expression of something Detroit has always known. The script used it as a bridge between the city's history and Rocket's identity, then turned that same lens toward what Sprout could offer a company built to push harder than everyone else.
Grit deserves a partner that keeps up.
Writer | Producer: Philip Giancola