LEGO "Mother’s Day"

A Mother's Day campaign for LEGO celebrating the different passions that make moms who they are: nature lovers, artists, builders, creators.

We deliberately kept faces out of frame, but that didn't make the direction any less specific. Each pair of hands had character and quirks based around the worlds we established. The storytelling lived in the set design, the objects, and the small behavioral choices that made each setup distinct. Building the world of each personality was a great collaboration that just kept unveiling more choices to play with. 

Client: LEGO
Production Company: Play Films
Executive Producer: David Clarke
Director + Producer: Philip Giancola