Today's consumers discover brands on social. They want to hear from a real person, an influencer they trust, a creator they admire. It's why influencer marketing drives five times the ROI compared to a traditional marketing tactic. And it's sourcing and connecting with the right influencers for your brand is a non-negotiable.
Sprout Social
Cinematographer: JP O'Rourke
Post Production: Jeffrey Franko
Producer/Director/Editor: Philip Giancola
Sprout Social "Influencer Marketing"
Producer + Director + Editor
Inside Sprout's offices for their next big product push.
FILM
A multi-day production across Sprout's Chicago and Poland offices, built around interviews with team members across the company as influencer marketing became Sprout's next strategic push. My job sat on both sides of the camera: working with each subject on positioning and strategy for what they'd say, and on comfort and flow for how they'd say it, while capturing the offices and the work happening inside them.