Mr Mohan regretted his smoking habit after discovering a tumor in his throat. That marked the beginning of a painful journey for the ex-smoker, who is now a member of the Cancer Society New Voice Club Support Group. Part of a trilogy of videos for Health Promotion Board's "Quit Now" campaign, meant to raise awareness on the negative effects of smoking.
Client: Health Promotion Board
Campaign: Tobacco Public Education
Agency: DDB Worldwide
Director: Philip Giancola
Cinematographer: Earl Foo
Producer: Marina Musa
Editor: Natassia Tan