It took Mr. Ricky Chiu a painful lesson – Larynx cancer – before he finally stopped smoking. Today, the member of Singapore Cancer Society New Voice Support Group can only live with the regret of not heeding his loved ones’ advice. Watch to hear his story.

To quit now, visit for ways to help prevent you from smoking. Part of a trilogy of videos for Health Promotion Board's "Quit Now" campaign, meant to raise awareness on the negative effects of smoking.

Client: Health Promotion Board
Campaign: Tobacco Public Education
Agency: DDB Worldwide
Production Company: One Dash 22
Director: Philip Giancola
DP: Earl Foo
Producer: Marina Musa
Editor: Natassia Tan
Colorist: Jinssz Ng